2005 was a year of many changes and challenges. On the business world it is important to be proactive, identifying the market necessities and tendencies. Based on this propose, Prime Timber has borned. Now, J.N. Timber, Legnobrás, Prime Lumber and Tropical Lumber merged to offer high quality products, being more competitive. It happened due to activities and business synergy, aiming brand equity, bringing benefits to all clients, productive units and suppliers, joining efforts for a safe sustained growth.